Where Did Organic Reach Go? (And what you can do to find it.)

Great info here!

Vania Margene Rheault

2020 indie publishing predictions

The reason we’re so crazy about marketing is that organic reach is disappearing.

What is organic reach? It’s when someone finds what they need without the company or publisher spending money on advertising. When people talk about ads and marketing  and say organic reach has disappeared, they mean free advertising.

2020 indie publishing predictions-2
Click on the graphic to read the entire article.

Free platforms on social media. Free exposure. There isn’t a day that goes by that I don’t see an author in one of my writing groups ask how they can find exposure for their book without spending any money.

Twitter has promoted tweets. Facebook makes you boost posts on your own page so everyone will see it. Instagram (in conjunction with Facebook) will promote your posts. Authors are clamoring for attention, and if you can’t, or don’t want, to pay, your post will get lost in the fray.

Is there…

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The Dark Queen of Darkness – Cover Reveal!

cover-reveal

To conform to a cliche that’s so overworn, you can see through it to the next author: I am excited to announce the final cover design for The Dark Queen of Darkness!

This book has been four years in the making. It took a dozen beta-readers, years of revision, criticism, editing, cover design, a massive fight with InDesign, creation of a new imprint with a logo, and at one point I even deleted the whole manuscript. But now, we’re just under two weeks from launch.

I’m going to be talking a lot about this over the next few months, including book signing events, pre-orders, and pictures, so I’ll leave this short post here.

Special thanks to Deby Fredricks and Jamie Marchant for supplying blurbs for the back!


Cover Layout: Hal Gage