Tag Archives: choosing a publishing platform

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Publishing platforms interview #1, featuring Caitlin M.S. Buxbaum

CMSB Interview

This past year, I’ve made the decision to self-publish The Dark Queen of Darkness. I met with a local graphic artist/cover designer to start that process going and he offered up a tremendous amount of really good advice. This is my first time to this rodeo, so there’s a hell of a lot I don’t know, which isn’t really a surprise to me, but it leaves me with huge, icy snowdrifts of work. One of the things he pointed out was that I needed to start thinking about a publishing platform. It seems to me that everyone uses Amazon Create Space, which is what I was sort of expecting to do. However, he presented a really good argument about using a different platform so I’ve got additional avenues for advertising and marketing.

With all this in mind, I’m going to try to do a series of ‘interview-style’ blog posts asking people about their experiences with publishing. My first guest is Caitlin Buxbaum. She’s a local Alaskan author and just self-published a set of 3 books of poetry, links below. Here is what she had to say, interview style:

D: Hi Caitlin, it’s a bit funny to be asking you questions, as I remember we first connected when you interviewed me for a local newspaper when I was trying to crowd-fund for Wine Bottles and Broomsticks, which didn’t succeed.

C: Hey Dave, it is funny — I’ve actually been thinking about Wine Bottles a lot recently, but I had totally forgotten I wrote an article about it. And that that’s how we met. Whoops!

But — you totally shouldn’t give up on that book. I really liked the parts I read in terms of general storyline, and I know I laughed out loud at least once while reading it.

D: To start, could you tell me a little about what you just published?

C: Over Spring Break (which I have because I’m a teacher) I published three books of poetry: Songs from the Underground’ Ever Unknown, Ever Misunderstood; and Uneven Lanes. The first is the first compilation I made, back in 2012 as an undergrad. A lot of the poems were assignments in my poetry class at Gustavus Adolphus College with Joyce Sutphen, who was named the poet laureate of Minnesota the year before. So, I played with form and rhyme schemes a lot more — some of which I had never heard of prior to that class — and it saw a lot of peer review, some of which made it onto the back/inside pages of the book. It has some photos and paintings of mine inside as well. I’m definitely most proud of that work.

Ever Unknown came about during Camp NaNoWriMo (July) of 2013, the summer before my senior year at Gustavus. It’s a really reflective collection, with some funny family and philosophical poems in the first two sections, and some more serious pieces in the last section. It has a few photos in it, but not as many as in my first book. I think all of the poems are in free verse, except one (which, surprisingly, is probably my favorite).

Uneven Lanes is the freshest was written primarily during Camp NaNoWriMo (July) of 2017, the month I got married, so there are a lot of family-centered and, honestly, anxiety-inspired poems in that one. I was actually having a hard time coming up with a cover for quite a while, then the earthquake happened and I went out a few days later and took some pictures, and a few weeks ago realized one of them would be kind of perfect, and very Alaskan. This book is a little shorter and, dare I say, less polished than the others, but no less honest. Most of the poetry I write is pretty personal and straightforward.

I also published a book called Wabi-Sabi World: An Artist’s Search, which is a compilation of essays, photos, and haiku that I created for one of my senior thesis projects. But that’s more of an academic text I would say, which I envision being a good library resource for student research.

D: Why did you choose self-publishing for these works?

C: There are a lot of things that went into my decision to self-publish my poetry, but the two most significant, I would say, were speed and “need.” I think I spent two 10-hour days prepping and uploading my documents for publication, and they were available to buy (as eBooks) within 24 hours. That’s huge. I also thought it would be a unique way to supplement my fundraising efforts for my upcoming trip to Rwanda while gaining some measure of street cred as an author (though perhaps I was overly optimistic in that regard, haha). 

D: You chose Blurb as the publishing platform, how did you come to choose Blurb over other options?

C: So I actually published on Smashwords first, which, it’s been said, is the largest eBook distribution platform there is. I then went to Blurb to create paperback versions of my books because Smashwords doesn’t have that capability, and I already had the software downloaded on my computer (I heard about it from NaNoWriMo a while back and had played around with it). Then I did some more research and found out that most eBook authors publish on Smashwords AND Amazon, so I checked out Kindle Direct Publishing and thought ‘damn, why didn’t I do this earlier.’ 

D: Could you give me a brief description of what that process was like?

C: Oh boy. The learning curve was huge. Fortunately, I’m a quick study. So with Smashwords, I read the founder’s free eBook on how to do the thing, from start to finish. Normally I would wave my hand and say ‘Nah, I got this,’ but let me tell you — READ THE BOOK FIRST. I skimmed some parts that I later had to go back and re-read to figure out how to do things like use templates and styles instead of page breaks and individualized formatting in Microsoft Word, as well as link the table of contents to each poem. I think the whole process was definitely harder because I was working with poems, some of which use creative spacing that Word kind of gags on if you don’t set things up just right.

The way I see it, Smashwords is more for PC/analog types, whereas Blurb and Amazon/Kindle are more for Mac and iPhone users — you have less control, but in most ways, their software is more user-friendly, especially for first-timers. Kindle is a little cleaner and faster than Blurb, but at least with eBooks, it’s more limiting in terms of font styles and formatting. If you’re not using photos in your books though, I would say go with Kindle.

D: Would you use Blurb again in the future? Why or why not?

C: Now that I’ve figured out KDP, and I’m not planning on publishing any more poetry/photography combos any time soon, I’m not sure Blurb is the way to go. A lot of people do publish there but I don’t know how many actually buy books from there. Also, it’s hard to have a good profit margin because the print costs are so high; if the goal is to get strangers to actually buy your books AND make good money, you’re going to have a tough row to hoe.

With KDP, I found out after I had uploaded my manuscript that if your eBook is short enough, Amazon won’t let you charge more than $9.99, or take the 70% profit they say is an option; you’re forced to take the 35%. Same with the print versions — you can up your price, but you still get the smaller cut if your book is too short.

But if you’re only doing eBooks, Smashwords has the best profit margin, since they don’t have to print anything and you can set your price as high as you want. The problem I’m seeing now, though, is that a lot of your average readers still don’t know what Smashwords is, but as soon as you mention Amazon they sit up and take notice; they “like,” comment, share, even if they don’t buy your book.

D: Thinking about self-publishing in general, to this point, what do you feel has been the biggest challenge?

C: Marketing, marketing, marketing. My books have only been out for a couple weeks but I’m realizing very quickly that just because I have 700 Facebook friends doesn’t mean they’re all going to want to buy my books or even “like” or share a post. I’m actually kind of embarrassed by how much support I was banking on from friends and acquaintances, only to find out that some people would rather donate to a GoFundMe and get nothing in return than buy a book of poetry (and some apparently just don’t follow me or my posts at all). It’s been a very enlightening process, one which will probably go on for months. But it’s good I’m doing this now with work that I’m not as committed to as my novels before I consider self-publishing those bigger works.

D: How do you feel about the print & binding quality of your printed books?

C: I actually haven’t received any of my printed books yet, but I love the hardcover Wabi-Sabi book my dad got from Blurb, and I’ve had great experience with Photobook America (I “published” Songs and Ever Unknown for personal use some time ago) so I’m anticipating at least equal quality from Amazon, which is obviously a much more well-known company.

D: Would you self-publish again? If so, what, if anything, would you do differently?

C: I’d say it’s a solid maybe, but I think I would be more inclined to help other authors publish their stuff; like, ‘hey, you pay me to format your manuscript and remove the typos and I’ll send it back to you so you can upload it yourself.’ Because that part was a pain in the ass, but now I know how to do it, so I feel like I’ve leveled up as a writer/editor/publisher, in a way.

And next time, I would start with KDP, and maybe skip the other platforms altogether. Who knows?

I have several novels in the works, but I’m going to try querying agents for a bit longer before I think about self-publishing them.

D: Thank you for taking the time to respond to these questions.

C: No problem! Just wanted to add: I published my poetry under my full name, Caitlin M. S. Buxbaum, but I intend to publish my novels under the name Cait Buxbaum. It’s mostly a style thing, but also kind of an identity thing; I feel like a little bit of a different writer as a poet than as a novelist, and since novels are where I want to be, all my platforms emphasize that identity.

You can find Cait’s books of poetry on Amazon, Blurb, and Smashwords. Learn more about Cait and her work at caitbuxbaum.com.

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Not going to happen (A post for fellow writers)

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Really, anyone is welcome to read this, I didn’t mean to put you off by the title, which feels like a click-bait title. Maybe it is, and I imagine that at this point you’re wondering what’s not going to happen. To put it super-bluntly, Wine Bottles and Broomsticks is not going to happen. More importantly, though this post isn’t about the book, it’s about about the process of getting it published, or to be more accurate, failing to get it published.

There are more than a few ways to get published – the various flavors of traditional, through small indie outfits or big publishing houses, then you’ve got full-on self-publishing, and lastly, you’ve got this odd-ball in-between crowd-funded option, which blends the two up.

The basic difference between a traditional approach and a fully self-published approach is that on one hand you have professionals, experienced in the business, help you though each step of the process. These folks can get you into places you can’t realistically do on your own. On the other hand, with self-publishing, you’re completely on your own for every single step of the book publishing, marketing, and sales process. It’s my perspective that traditional publishing is pretty much the ideal way to go. You can argue with me on that point if you wish, I understand the counter arguments and very many appeal to me. It’s not that I refuse to go fully self-published, it’s just a very hard road to go down and if you can get professional help, well, that’d be just peachy.

I tried the traditional route and got 0 response after 40+ queries, no partials, no fulls, no comments, just form rejections or silence. Normally, this should be a warning sign that the book is not commercially viable, or so poorly written as to be not worth the photons required to carry the words to someone’s eyes. I’m one of my own worst critics, and if it were that bad, I think I’d know it deep in my gut, even if I didn’t want to admit it. I don’t feel that way about Wine Bottles and Broomsticks. Yes, it probably needs one more really good revision before I’d call it final, but on the whole, I think it hangs together. As a person reading the book and not the writer, I actually really enjoy it. It even catches me off guard and makes me smile on reading through -and I wrote the thing. It made me decide that the problem isn’t the book, necessarily, it’s something else – market forces? misalignment of platform? Really badly done query letters? A basic misinterpretation that the work is misogynistic shit?

Anyhow, rather than simply shelve it, because I’m stubborn that way, I put it up on inkshares.com to try and crowd-fund it. The basic idea was to reach at least 250 copies to get it published, though it wouldn’t really be published in the traditional sense until it hit 750 copies. With less than 1 week to go, I got to 56 pre-orders. Personally, I regard this as an extremely respectable performance, but it’s far from enough to even hit that vanity or quill goal. When I started, I entered the Geek & Sundry Fantasy contest as part off this and I landed at 28th place out of 400 entries. Not bad, I wasn’t expecting to be in even the top 10, so I’m pleased with that, but I’m still feeling disappointed in not having done better in general. I’m disappointed not because I didn’t have tremendous support, but because I just wasn’t able to convince enough readers that this book was for them. This is a failure I hold personally, after all of the people who purchased or retweeted or shared or just offered feedback to help me get there, I still managed to fail them. To badly mangle a sports analogy, they threw the ball, and I fumbled on the 1-yard line and now I’m watching the opposing team make an amazing 99-yard return run.

When I look at this critically, like a computer programmer debugging a particularly nasty memory leak, it seems to vindicate the response from the agents I queried. The market just isn’t super interested, or something like that. However, I’m still not 100% convinced that’s it either (I’m at 72% convinced, I think). Many of the readers who did support and began reading along really connected with the book. Last night, I had some friends over and one of the topics of conversation was the book and it’s sequel, which I’ve plotted, and sketched a few scenes for, but haven’t actually written. It was intensely gratifying to find myself in a conversation about the characters and where they are going in book 2 – and getting some pretty good advice on the structure of book two in the process. The conversation also reinforced the idea to me that there are readers out there for this book, and I need to think about book two and really re-consider where I am with publishing and where I go when the inkshares campaign runs out next week.

The one thing I can say with certainty about inkshares is that I’ve learned a lot about the process of marketing a book. The biggest thing I’ve learned is that this publishing platform works really well if you’re already a well known person, whether it be as an author or in some other realm. If you already have ‘fans’, you’re probably going to do alright. If you’re like me and still trying to make a name for yourself and connect with readers who will find your work entertaining and interesting, you will have a lot more trouble (your friends and family will probably buy, but don’t expect a tremendous amount of interest from folks you haven’t engaged with in some way.) I also learned that just like with self-publishing, you’ve got to advertise. I did a lot of this with wine-bottles and the return on that investment was fairly minimal. I managed to get 2 articles in different newspapers, and paid for some advertising on social media. The newspapers were great because of local exposure and for ads, Facebook ads worked the best, Twitter adds were like throwing money into a black hole – organic reach is better than paid reach there. In all likelihood the overall failure to pull this off on inkshares has to do with the fact that books from new authors tend to be impulse purchases and if you have to pre-order then wait for a book from an author you don’t know, you’re probably not going to do that.

I suppose this article could have been an angry or frustrated rant about who bought copies and who didn’t and authors needing a pay-check. I’ve seen them, and can see it from the perspective of the frustrated author, but that is NOT how I feel. Sure, I’ve missed the mark, but it’s not for lack of trying. Nor, and this is important, is it for the lack of so many individuals across the internet. Everyone I know has been incredibly helpful in getting my campaign out to as many potential readers as possible. I look at this as having failed them. Someone asked me if I’d consider doing this again. My response was pretty wish-washy at the time, as that was fairly early in the campaign, but right now, at this point, the answer is an emphatic no. Not because inkshares was bad or anything like that, in time it might prove to be a vehicle for getting something else published. The NO is because after all that effort on the part of so many people, there’s no product. Not because I didn’t write it, but because I couldn’t sell it. It’s an interesting perspective on crowd-funding that I hadn’t truly appreciated until now. Anyhow, that’s where things are at, I’m off to go see about the daily Sunday dose of the domestic arts.

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Taking a different direction

I made the decision to pull Wine Bottles & Broomsticks off of channillo.com today. In large part, the decision was based around packaging and marketing the book as a whole rather than one chapter at a time (I’m going to pack this up as a novel and put it out there that way) When I first started writing it, the story was just supposed to be a fun little jaunt into unfamiliar territory. As these things sometimes go, I fell in love with the characters and the concept and I’m neck deep in finishing it as a novel and drafting a second one. I’m going to put it out in this format. I’ve got a strategy for getting there, but it’s far too early to say how that’s all going to play out. In any case, the book will be available at some point. I don’t know when, but I have the means to carry it off regardless.

I have no particular beefs about channillo.com. Like any publication, you’ve got to really work hard at advertising and selling yourself. Something I didn’t do after the first few chapters. This is not so much because I’m lazy as because I started to feel that this change in direction was inevitable and I didn’t want to invest too much in a platform I was going to abandon anyhow. Had this been any other story, I’d likely have stayed with channillo, for a whole variety of reasons, but for now, I had to bow out. Perhaps someday, I’ll spin up another series to kick out there, but for now, it’s single minded focus on selling Wine Bottles and Broomsticks as a novel.