Great info here!
The reason we’re so crazy about marketing is that organic reach is disappearing.
What is organic reach? It’s when someone finds what they need without the company or publisher spending money on advertising. When people talk about ads and marketing and say organic reach has disappeared, they mean free advertising.
Click on the graphic to read the entire article.
Free platforms on social media. Free exposure. There isn’t a day that goes by that I don’t see an author in one of my writing groups ask how they can find exposure for their book without spending any money.
Twitter has promoted tweets. Facebook makes you boost posts on your own page so everyone will see it. Instagram (in conjunction with Facebook) will promote your posts. Authors are clamoring for attention, and if you can’t, or don’t want, to pay, your post will get lost in the fray.
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